|The political and economic climate in which artists are making work calls for more innovative approaches to the marketing of that work. Few artists have the resources to invest the thousands of dollars and number of years it takes to establish their presence as a national touring company.
An interactive CD, Critical Mass: a Desktop Showcase is a national collaborative project to market tour-worthy contemporary and culturally diverse artists, in an easy to use format. It will prove to be an indispensable tool for producers to acquaint themselves with the rich, complex, and engaging work available today.
Critical Mass: The Desktop Showcase debuted at the Arts Presenters Conference in New York City in January, 2003, distributed to each presenter in their conference packet. Presenters unable to attend the conference received their copy by mail. The disk was distributed to approximately 2000 producers, prominent national funders, press and artist managers.
Critical Mass: The Desktop Showcase is the most innovative cost-effective, long-lasting means to put your work into the hands of those making the decisions to bring work to their communities. We are currently accepting submissions for our second volume. Please email firstname.lastname@example.org if you are interested in further information.